“New Words For Now is a light-hearted new vocabulary designed to help navigate the times we’re in.
This series was created to be uplifting in order to offset the challenges many people are feeling with all proceeds from profits being donated to support mental health initiatives in Canada.”
During the 2020 global pandemic, I had the pleasure of illustrating these fun definitions. They came to life across a variety of playful stationery and apparel that helped bring some lightness to an otherwise heavy time. Creative Director: Greg Shortall.